How do you become popular in a country 31 times bigger than Britain with 5 times as many people? Blogging, American style.

Thanks to US blogs acts like Frightened Rabbit, Fanfarlo and Los Campesinos have all seen spikes in popularity, which in turn means they can play bigger gigs and sell more albums stateside compared to the UK. So what does this say about US blog culture? Has it become a mainstream trendsetting medium, or is it still a localized viral tool used to spark the hype? We bring the experts to In The City to reveal the secrets to US success.