Ticketing is one hell of a bun-fight with everyone wanting to get in on the action. From the corporate mergers and labels looking to pioneer the latest technology, to the artists themselves offering fans “pre-sales”. There are more and more providers appearing offering numerous different and sophisticated services, with many more on the horizon, whether that is paperless, dynamic, or select-a-seat options. Stormcrowd founder and former Head of Music at Ticketmaster Europe, Steve Machin unravels the arguments to see where it is all heading.