One of the biggest names in music sponsorship is O2.  From The O2 Arena, 15 O2 Academy music venues, established priority ticketing campaigns with major artists like Gorillaz, Leona Lewis and Bon Jovi , iPhones... they seem to be everywhere.  This is not surprising, as they are one of the biggest communications brands in the world with total revenues dwarfing the size of the entire music business put together.  So how does a brandand their manager get an "in" with such a huge company?