How do you look after a world class act that earns a six-figure sum a week and is adored by thousands of fans whenever they play?

Sitting side by side with musicians on the newspaper headlines are sport stars
whose agents and managers are (in)famously renowned for their PR skills and ability to protect their players. Here we meet a panel of sports talent and executives to find out what the music business can learn from the sports world, both in terms of how we manage talent and how we build new revenues.