• 21ST CENTURY TICKETING
Ticketing is one hell of a bun-fight. Everyone wants a piece. Whether it is corporate mergers or labels looking to get in on the action and artists themselves offering fan "pre-sales". There are more and more providers of services and more sophisticated services on the horizon, whether that is paperless, dynamic or select-a-seat options. Stormcrowd founder and former Head of Music at Ticketmaster Europe Steve Machin unravels the arguments to see where all this is heading.